Posts about Membership Management


In this follow-up to last week's blog on membership retention and tenure, we'll look at some formulas that help measure membership revenue and the costs of membership recruitment.

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on 07 Apr 2017 11:55 AM
  • Membership Management
  • Maximum Acquisition Cost
  • Lifetime Value
Membership retention rates

Here's two measures - membership retention and membership tenure - that can give you really good insights into the state of your membership and will help you plan for future scenarios.

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on 30 Mar 2017 12:15 PM
  • membership retention
  • membership tenure
  • scenario planning
  • Membership Management
Sue Froggat's Managing the Member Experience

Low effort interactions are now gaining traction within the user journey.

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on 11 Oct 2016 7:58 PM
  • Low effort
  • Membership Management
  • Sue Froggatt