Case study

Case study: Rebuilding the training journey

The Haven Club runs professional training courses for both members and non-members, generally from its premises in London.

Its main website and membership systems are built around Drupal and CiviCRM. But training had gradually become detached from that environment and was being promoted and managed separately.

That created a bigger problem than simply having courses on the wrong website.

Why your events should not sit outside your CRM

Events are often treated as a separate activity from the rest of an organisation.

A course is created in one system, promoted somewhere else, registrations are taken through another platform, reminders are sent manually and attendance is recorded separately.

Each part may work perfectly well on its own.

The problem is that the organisation loses sight of the person moving through them.

That was the issue we found at The Haven Club, a membership organisation running professional training courses for both members and non-members.