Why your events should not sit outside your CRM
Events are often treated as a separate activity from the rest of an organisation.
A course is created in one system, promoted somewhere else, registrations are taken through another platform, reminders are sent manually and attendance is recorded separately.
Each part may work perfectly well on its own.
The problem is that the organisation loses sight of the person moving through them.
That was the issue we found at The Haven Club, a membership organisation running professional training courses for both members and non-members.